Greenfield Senior Living, INC.

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Notice of Privacy Practices

General Privacy & Marketing Practices

Revised on: 01/1/2022

 

125 N Washington St, Falls Church, Virginia 22046

 

Phone: (703) 237‐5606

 

THIS NOTICE DESCRIBES HOW INFORMATION ABOUT YOU MAY BE USED AND/OR DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY

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What information is collected about me?

 

To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. We collect from you only the personal information you voluntarily provide in order to deliver the best possible service. If you choose to process an online inquiry, we ask you to provide us with information necessary to process your order which may include, but not be limited to, name, physical address, telephone number, facsimile number, email address, company name, title.

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We collect your email address so we can send you information about your inquiry request. We may use your email address to inform you about current offers or events. We will never share, sell, or rent individual personal information with anyone without your advance permission or unless ordered by a court of law.

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Sharing your Personal Information

 

Greenfield Senior Living does not sell information to unrelated third parties. Greenfield Senior Living does send your contact and order information to the community that you selected for purposes of completing your, inquiry, reservation, or payment.

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How to Contact Us About Your Privacy Rights

 

Ways to Contact Us. If you would like to exercise any of your privacy rights, please contact us through any of the following:

 

(1)  by writing to: Greenfield Privacy, 125 N. Washington Street, Falls Church, Virginia, 22046

(2) by email: privacy@greenfieldseniorliving.com

(3) www.GreenfieldSeniorLiving.com

 

Verification of Your Identity. To protect your privacy, we will ask you to verify your identity. We will ask you to confirm your name, email address, phone number and other information so that we can reasonably confirm your identity. We will not share any information until we can reasonably confirm your identity.

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Our Response Time to Your Privacy Request

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• Response Time. We will respond to your privacy request within forty‐five (45) days from when you contacted us.

• Response Time for Complex Requests. If you have a complex privacy request, state privacy laws allow us up to ninety (90) days to respond. We will still contact you within forty‐five (45) days from when you contacted us to let you know we need more time to respond.

 

Changes to Privacy Policy

 

Greenfield Senior Living reserves the right, at its sole discretion, to change, modify, add, or remove portions of this Online Privacy Policy at any time. Accordingly, Greenfield Senior Living recommends that you revisit this Online Privacy Policy from time to time to ensure that you are aware of the current privacy practices. Your continued use of the web site following any changes signifies your acceptance of these changes.

 

Our Information Collection Practices

 

Information Collection and Use

 

• Sources of Information. During our interactions, we may request that you provide us with personal information, such as your name, email, and/or phone number. In addition to any personal information that you voluntarily provide to us, our website and other websites may collect your personal information through the use of cookies and other third‐party tools. Please refer to the sections below on “Cookies,” “Third Party Analytics Tools,” and “Third Party Advertising Tools.”

• Information Use. We may use your personal information to provide you with services or information you have requested; verify that you are a customer or a prospective customer; send you information you have signed up to receive, such as notices about our services; and to improve the content of our website and our services.

• Cookies. We use both session ID cookies and persistent cookies.

• A session ID cookie expires when you close your browser. We use session ID cookies, so it is easier for you to navigate our website and to improve our website.

• A persistent cookie remains on your hard drive for an extended period of time. Persistent cookies allow us to track, store, and target the interest or our users to enhance and improve our website. You can remove persistent cookies by following the directions of your Internet browser. If you reject cookies, you may still use our website. However, in some areas, your use may be limited.

• Third Party Analytics Tools. In addition to the information, you voluntarily provide to us, we utilize analytics tools, such as Google Analytics, to collect information for our analysis and advertising efforts. The analytics tools collect certain types of personal information, such as geolocation, website usage and behavior, and device type.

• Third Party Advertising Tools. We also use third party advertising tools, such as Google Analytics, Google Ads, Facebook, or other similar types of tools, in order to display advertisements to consumers who have previously visited our website or may be interested in our services.

• This type of advertising is referred to as remarketing or retargeting. Our remarketing and retargeting activities may use sessions ID and persistent cookies to assist our advertising efforts.

• Aggregated consumer data may be used to create “lists” or groups of consumers with similar online behaviors or demographics.

• You can learn more about Facebook’s use of cookies by Facebook Data Policy and Facebook Advertising Policy.

• You can learn more about Google’s use of cookies by visiting Google’s Privacy and Terms website at http://www.google.com/policies

• You may opt out of being tracked by Google Analytics by:

• Turning off cookies in your browser’s settings;

• Downloading the Google Analytics opt‐out add‐on available
  at https://tools.google.com/dlpage/gaoptout

• Opting out of user interest and demographic categories in the Google Ads settings
  at https://adssettings.google.com ; and/or

• Managing cookies used for online advertising companies at the US‐based Network Advertising Initiative at https://optout.networkadvertising.org/?c=1

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General Categories of Personal Information We Collect

 

Some laws define personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include:

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• information that is lawfully made available from federal, state, or local government records;

• de‐identified or aggregated information; and

• information excluded from the California Consumer Privacy Laws such as health or medical information
  covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and financial
  information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm‐Leach Bliley Act (“GLBA”).

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Some types of personal information may apply to multiple categories. We collect the categories of personal information described in Table 1 below. Depending on your level of interaction with us, we may not have collected your personal information from all of the categories. Marketing inquires, vs Current Residents, vs Employment determine the level of personal information collected.

 

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