VALA Best Practices Award

September 21, 2016
The Virginia Assisted Living Association, VALA, has awarded Greenfield Senior Living with the 2016 Diamond Award for Best Practices for their Check-in Angel's Program. In July 2015, Greenfield Senior Living began a program called Check-in Angels through a partnership with Causely. Through this program, every check-in at a Greenfield community on Facebook is tied to a charitable donation. Greenfield Senior Living is the first in its industry to join the thousands of retail stores, gymnasiums, churches, restaurants and various other businesses that are making a difference in the world while simultaneously growing their business. The program began as a way to broaden Greenfield's reach, increase their web presence, and increase the impact they're having on the world as a company. Greenfield Senior Living was able to easily and rapidly increase its brand awareness by generating thousands of friend-to-friend social media impressions every day. VALA is a non-profit membership organization dedicated to providing advocacy, communication, education, and resources for Virginia's assisted living industry.